Cryptocurrency developers are increasingly making use of airdrops rather than ICOs. Airdrops offer several advantages over the ICO model of distribution. Below is a guide to 5 reasons why airdrops are the new ICO.

Airdrops are easy to join

Whereas taking part in an ICO can feel like a complicated thing to do, especially to someone who isn\'t familiar with the world of cryptocurrency, airdrops are easy to join. You simply need to enter their wallet address, and a few weeks later the airdropped cryptocurrency will appear there. It\'s effortless and that is why people love it.

Airdrops help to raise awareness of your project

The ICO marketplace is very crowded with lots of different projects fighting for the attention of investors. This often means that only a handful of ICOs reach the levels of exposure they need to succeed. However, by airdropping tokens, you can create a reason for people to look into your project. After all, people are more likely to be interested in something if they have a stake in it.

Airdrops increase the depth of distribution

When launching a new token, you ideally want it to end up as widely distributed as possible. Widespread distribution means that there will be a larger trading volume when the token is listed on an exchange. ICOs are not a very good way of ensuring widespread distribution as they tend to funnel tokens into the wallets of a very narrow selection of people. Airdrops allow for a greater depth of distribution.

Airdrops create word of mouth advertising

When people are offered something for free, they tend to talk about it. Distributing tokens via an airdrop is a guaranteed way to get people talking about your project. Airdrops now create much more of a buzz compared to ICOs.

Airdrops engage with smaller investors

ICOs typically begin with a private sale for large investors followed by a public sale which is aimed at small-time investors. Airdrops do away with any private distribution of tokens and therefore engage with smaller investor much more effectively.

If you would like to find out about upcoming airdrops, check out the Zloadr Airdrops Calendar.