Even small businesses in the US, known as \'penny stocks\' because of their single digit values, may be turning towards cryptocurrencies to improve their fortunes. A veritable host of public companies have recently jumped on the blockchain bandwagon, changing their names or their products to incorporate \'cryptocurrency\' or \'blockchain\' as a keyword to attract more investment. The latest to announce that it was joining the rush on January 4th, was TimefireVR Inc, a firm based in Arizona and founded in 2014 with the intention of developing a virtual reality app platform.\r\nJoining the ranks of Long Island Iced Tea (now Long Blockchain) and BiOptix (now Riot Blockchain), whose stocks soared to many times their original value after they made the change, TimefireVR have opted to go in with the blockchain gang. Rather than a name change, however, the company has changed its declared product focus, selling off its VR assets with the intent of shifting its corporate focus onto cryptocurrencies, and potentially acquiring blockchain technologies.\r\nTFVR is publicly listed on the independent exchange platform, OTCQB, where it saw an immediate surge in value of 200% after the announcement, reaching a high of $0.10, and closing on January 4th at $0.087 (up 190% overall).