Only a day after Eastman Kodak announced its new cryptocurrency venture, a firm licensed by them is pre-selling the ICO stock. WENN Digital is responsible for development of the digital rights platform forphotographic artists, announced on January 9th at a Las Vegas tech show. It has also licensed the Kodak branding, so it can use the Kodak name in reference to the new digital currency, and to public crypto mining rigs called Kodak KashMiner.

In addition, WENN Digital is managing the sale of the new tokens, and now a third company has announced an investment in the project, before the pre-ICO had even opened. Referring to the purchase as the \"Pre-ICOStage I,\" Global Blockchain Technologies Corp made an announcement on January 10th that it is going to invest $2m in KodakCoin, equivalent to all of the eight million available tokens. \"Pre-ICO Stage II\" was set to open on January 10th, according to the company\'s press release, while Kodak said that the public sale of the new coin (to accredited investors) is set for January 31st.

There is some speculation as to whether Kodak is making these moves in order to jump on the blockchain bandwagon. Stocks for many publicly-listed companies have soared in price when the B-word was incorporated, and Kodak\'s stock almost quadrupled its value after the CES show public announcements.