LIFE, the cryptocurrency with a difference, is looking at a 34% market increase over the February 10th/11th weekend, as it approaches a vote for the coin to be added on Binance. While so many new tokens are being launched on the market, LIFE claims that its key purpose is sustainability, and that they hope its reward system will continue to be used for at least 50 years. Launched by a UK-based national landlord, in concert with other 'tech-savvy' companies, the reward system would be used to benefit employees, customers and tenants of the blockchain project and ensure its sustainability.

LIFE has been set up by a group of household-name businesses in the UK, who want to benefit the whole population with direct cryptocurrency applications. The coin can be traded or used for retail purchasing, just like other cryptocurrency coinage. It will also be used as a system for large organisations (including charities, humanitarian organisations and community projects, as well as business ventures) to offer their LIFEcoin as a reward program.

Last week LIFE announced a partnership with BitGo, to provide a secure wallet for LIFE services. The company also applied to Binance to be added on their trading platform, which requires Binance users to vote, but the vote has been temporarily deferred while Binance updates its platform.