The Dash forum has announced a proposal for promoting the DASH digital currency system in the Russian market, mainly focused on professional sports and their various communities. The campaign is intended to reinforce the inevitable digital future and convince unbelievers that they should join it, rather than be left behind in the pre-blockchain era. 

The marketing drive sees the sporting arena as a key feature of their promotion, which will last for an initial six months, with a possible extension if the campaign is successful. The initial phase will be divided into two three-month periods: In the first period, supported by Dash, a new TV channel will be created, the Dash Sport Channel, using DASH logos and attributes.

Specifically in terms of promotion, athletes and personnel involved in sports media will be invited to give interviews on the channel. The 15-minute segments will be focused on topical issues in a positive and dynamic style, but always with the ultimate goal of introducing DASH digital currency into the topic under discussion.

This tactic will ensure that opinion on the cryptocurrency market is explored with the sports media, and will give a specific propaganda boost to the currency itself. The proposal\'s framework also offers a supporting sponsorship programme to benefit Russian athletes, and will include DASH branding on sports apparel and equipment.