Foreign travel has grown exponentially in the past decade. The proliferation of low-cost flights and cheap travel destinations means more people than ever are travelling abroad. While seemingly good news, for some key players within the travel industry, problems are afoot.

The travel industry is highly competitive. This means holidaymakers should find plenty of cheap travel options, but the cartel-like structure of the industry means they aren’t receiving the prices they deserve. While it appears that holidaymakers have a plethora of choice when booking holidays, many travel sites are affiliates of just two companies: Expedia & Priceline.

For a truly competitive market, the industry needs to change its product distribution channels. One company, Winding Tree, has come up with a solution: an open-source, decentralised, travel-distribution platform based on blockchain technology. This will eliminate brokers such as Expedia & Priceline, enabling holidaymakers and travel service providers to interact directly.

The Winding Tree will be a collective project by all service users – buyers & sellers. They will be able to propose changes and create a democratic travel industry suiting all parties. Trading on the platform will make use of the Winding Tree’s ICO, Lif tokens. On February 1, Winding Tree will open its Token Generation Event, allowing people to invest in the project. Exciting times ahead for the travel industry...